
Why Expand?
Project Vision and Goals
The project vision calls for all components of the KBHCCD Master Plan to:
Master Plan Goals
Dallas is Competitive — but Facing Real Challenges
Dallas competes with Chicago, Las Vegas, Houston, New York, and other major convention cities
The goal: Remain ranked among the Top 5 U.S. cities for meetings and conventions (Cvent)
Dallas has lost ground due to:
• $500–$600 million in deferred maintenance at the current center
• Lack of walkable retail and dining around the convention area
• Underdeveloped transportation access to and around the center
• Poor connectivity between the district and South and Southern Dallas