Why Expand?

Project Vision and Goals

The project vision calls for all components of the KBHCCD Master Plan to:

Master Plan Goals


Dallas is Competitive — but Facing Real Challenges

Dallas competes with Chicago, Las Vegas, Houston, New York, and other major convention cities

The goal: Remain ranked among the Top 5 U.S. cities for meetings and conventions (Cvent)

Dallas has lost ground due to:

• $500–$600 million in deferred maintenance at the current center

• Lack of walkable retail and dining around the convention area

• Underdeveloped transportation access to and around the center

• Poor connectivity between the district and South and Southern Dallas